Brand Lands, Hot Spots & Cool Spaces

Brand Lands, Hot Spots & Cool Spaces
By:Christian Mikunda
Published on 2006-03-03 by Kogan Page Publishers

To successfully establish an emotional bond with the customer, marketers have to access the mind and heart. Put the customer in the right mood, make him feel good and he's likely to spend money. In this riveting book, Mikunda analyses how this is achieved. From the Peggy Guggenheim Museum in Venice to Caesar's Palace in Las Vegas, from Swarovski's Crystal Worlds in Austria to the Guinness Store House in Dublin, we're taken on an exhilarating voyage of today's spectacular 'third places' - the new 'experience worlds' - and how they are created. The crucial point of Mikunda's observations is how a visitor's emotions are influenced through light, colour, shows, core attractions and sensory experiences. We learn how themed, or rather staged, marketing has become de rigueur in today's leisure-entertainment business.

This Book was ranked at 25 by Google Books for keyword offices for small spaces.

Book ID of Brand Lands, Hot Spots & Cool Spaces's Books is kbAtsd8jL5MC, Book which was written byChristian Mikundahave ETAG "y31moiC5VQM"

Book which was published by Kogan Page Publishers since 2006-03-03 have ISBNs, ISBN 13 Code is 9780749445737 and ISBN 10 Code is 0749445734

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Book which have "221 Pages" is Printed at BOOK under CategoryBusiness and Economics

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