Principled Selling

Principled Selling
By:David Tovey
Published on 2012-10-03 by Kogan Page Publishers

Because buyer behaviour has changed and buyers now trust social media and personal recommendations more than salespeople, companies need to respond to this new reality to acquire customers. Principled Selling discusses the skills and behaviours needed to win customers, build relationships and retain existing ones. It offers a different, more effective approach based on the premise that if you want more sales, stop 'selling' and focus on building long-term, profitable relationships. Readers will learn to avoid cold calling and generate meetings; develop relationships built on trust to maintain customer loyalty; sell services in ways clients appreciate; sustain long-term sales growth and incorporate social media into an effective business development strategy. With a foreword from legendary sales expert and bestselling author Richard Denny, Principled Selling helps anyone involved in selling to align his or her techniques with customer expectations to get people to buy over and over again.

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Book ID of Principled Selling's Books is 0guGtIyPAREC, Book which was written byDavid Toveyhave ETAG "9p2cn8L1ju8"

Book which was published by Kogan Page Publishers since 2012-10-03 have ISBNs, ISBN 13 Code is 9780749466589 and ISBN 10 Code is 0749466588

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Book which have "208 Pages" is Printed at BOOK under CategoryBusiness and Economics

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